Many sportscar drivers start with an old MX-5 as their first foray into racing cars. In that time, it has become probably the most popular hobby car for weekend track and autocross enthusiasts. It has moved a relatively steady 30-40k units per year globally, with some drops down into the 20k/yr range, selling over a million cars in total since its debut in 1989. The MX-5 Miata has been in Mazda’s lineup for decades, but is a relatively low-volume car. The MX-30 looks like a nice effort, but is a little anemic in the specs department compared to similarly priced cars. The car was unveiled in October at the Tokyo Auto Show.
The company plans to only have electric and electrified models by 2030 and is working on a joint venture with Toyota to explore EVs (though Toyota themselves are pretty far behind).Ĭurrently Mazda has only one EV announced so far, the upcoming Mazda MX-30. And in 2017, we wrote about Robert Davis, Mazda’s VP of North American operations, who seemed incredibly ignorant of the state of electric cars.īut they’re picking up the pace. At first, they were only talking about EVs as a matter of compliance with ZEV regulations, planning on an eventual 2019 launch. Mazda has been a bit of a laggard on EVs. Mazda has not made a decision on what to do with the MX-5 Miata, but this report indicates that an electric model is at least being deliberated. The lightweighting and compact size are essential elements of MX-5, so even if we apply electrification, we have to make sure it really helps to achieve the lightweighting of the vehicle. A small hybrid motor and battery can help to improve acceleration and add a feeling of responsiveness without adding as much weight as a full electric system and large battery.īut this also tends to complicate things, as having two powertrains in a car can be expensive, complex, and add weight without adding much power. This is especially true in small sports cars like the Miata, where even just a little bit of weight makes a big difference.Įlectrifying the Miata could come in stages, then, with a hybrid first and a full-electric powertrain later. The Miata has always been a lightweight car, and currently an electric powertrain will make a car heavier than a similar gas car.
I don’t have the answer now, but we need to make a vehicle that people can own without worrying that they are not being eco-friendly. We want to look at the best powertrain to keep the vehicle lightweight, but because of the diversifying requirements and preference, we need to explore various options. The preference of people who enjoy driving sports cars might be changing, so we need to think about what direction society is going. So Maeda, Mazda’s brand and design chief, said that in response to public opinion, the Miata might need to think about going electric: More and more sports car drivers are being allured by the feeling of driving on electric, and the public is increasingly becoming more aware of the fact that their transportation choices affect the environment. The auto industry is changing, and Mazda is considering whether they’ll need to respond to those trends with the next generation of the MX-5 Miata. Mazda is considering whether to electrify the MX-5 Miata, their most famous vehicle, according to R&D boss Ichiro Hirose and brand chief Ikuo Maeda, as reported by Autocar.